It starts with our cold, clear and carefully protected waters - An ideal environment for Herring. It's within the feasible angling hones that secure our shores and the overall trade. It's also in our unparalleled quality controls. And, of course, it's within the delightful flavor that’s in each of our nutritiously and healthy catch.
Herring has a very long and rich heritage in Norwegian culture as well. Norway natural weather conditions and herring have given a much-needed source of vitamin D for consumers of all stripes. It is additionally an affordable source of protein and sound fats, making it a reliable choice for the global market.
You would possibly have a better notion of the place - and the enormous distances - if you appear up Norway on an old style globe. You will see that, from the Norwegian coast, there is no land in sight for heaps or hundreds of miles to the north and west. The Norwegian shoreline itself, which includes the shoreline of endless islands, fjords, and bays, is the second longest in the world.
Herring has played an important role in the history of Norway for centuries. Our first fisheries began over a 1000 years ago and we have been one of Europe’s biggest suppliers of herring ever since. While times have changed – customers now prefer frozen fillets to salted and smoked herring – the herring industry remains vital to our economy today. In fact, the importance of this fish within our economy, combined with its striking appearance, has earned herring the nickname ‘the silver of the sea’.
With centuries of experience in harvesting this silvery fish, we know that where you catch herring makes a real difference to its taste. We’d like to share some of this knowledge with you, so that you know what to look for and when to buy.